With the advent of advanced communication ways and technologies in recent times the pharmaceutical marketing methodologies is quickly altering across the world. Both healthcare professionals and customers are growing their confidence in the internet based communication as a rich means of health and medical information, cheering drug sales promoters to prefer digital means for marketing endeavors to reach their target audience. Medico-marketing training programs will be very handy in providing the duly trained professional to meet the industry needs.
Medico marketing, otherwise called pharmaceutical-marketing, is the practice of marketing or if not advertising the sale of medicinal products. There are numerous substantiations that promotional practices can badly affect both customers, in this scenario the patients and the healthcare professional who recommends the drug.
In other words, Medico-Marketing is a bi-directional stream flow of information between a drug manufacturer and the recommending healthcare professional, or with the end-user if the doctor so desires. The aim of this exchange of information is to describe the producer’s good and how it will benefit the patient in finding or treatment of the health ailment.
Medical professionals seek complete and lucid information on a medicinal product. Every drug has both useful and harmful attributes. Advertisements are meant for deciphering information on drugs to healthcare professional and are majorly used by drug manufacturers for supporting of their drug products. This specialized field needs professionals who can understand the advantages of new drug that are trying to fit in the market and they should be very scathing in promoting the same. Medico-marketing training programs will include complete aspects of marketing drugs in an ethical way. The drug Information presented must be of supreme quality and must not overstate or understate the benefits or risks attached to drugs. Advertisements which overstate the advantages of drugs and tend to be little soft in promoting possible risks linked to medicines may result in detrimental side effects.
Drug manufacturing companies fundamentally provide internal designed medico-marketing training programs to prepare their sales force. Training courses prepare sales teams in many facets that affect promotions and sales of drug products.
Fundamentally medico-marketing training programs concentrate on strategic basics such as building global brand equity, brand management, global marketing and should highlight on customer relationship management and margins on marketing investments. These are the vital for promoting or branding the device for pharmaceutical, diagnostic or biotechnology companies.
James Lind Institute provides self-paced online medico-marketing training programs for both working personnel and fresh grads from pharmaceutical and sales streams in this promising field. Do visit our website www.jli.edu.in to know further about these training programs.